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January 23, 2007
Assemblyman Sean T. Kean/732-974-0400
11th District - Monmouth County
 

KEAN BILL WOULD PROHIBIT UNAUTHORIZED USE OF DECEASED SOLDIER’S NAME, LIKENESS

Assemblyman Sean T. Kean (R-11) stood with veterans and military families today to demonstrate support for legislation that would prohibit the unauthorized use of a deceased service member’s name, portrait or picture for certain purposes. Kean was joined by a local mother from Bradley Beach whose son died in battle and contacted the Assemblyman about the soldier’s name being used on merchandise being sold on a website.

“It is incomprehensible to think that anyone can use a deceased soldier’s name or likeness to make a profit,” said Assemblyman Kean. “The sad reality is that people are using the names and pictures of our service members without the families’ consent and that must be stopped.”

Kean’s bill, A-3806, makes it unlawful to use the name or picture of any deceased service member for political or commercial purposes without the consent of the service member’s closest living relative. If found guilty of this practice, an individual would be subject to a fine of up to $10,000 for a first offense and up to $20,000 for any subsequent offense. In addition, a violation can result in the assessment of punitive damages and the awarding of treble damages and costs to the family.

Assemblyman Kean sponsored this legislation to protect the name and memory of deceased soldiers and to safeguard living family members from the negative impact of the unauthorized use of a soldier’s name.

For example, the mother that contacted Assemblyman Kean said she found out that tee shirts were being sold on the Internet with her son’s name on the shirt without her permission.

“Family members who are mourning the loss of their loved one should not have to worry that their relative’s name or likeness is being exploited,” remarked Kean. “We must stop this practice so grieving families can rest assured that their loved one’s name can only be used for purposes to which they consent.”

Kean continued, “The men and women who selflessly served our country and paid the ultimate price deserve better than to have their memory degraded and misused to line someone’s pockets,” remarked Kean.

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